VApril 2021: It’s Time To Spread The Word!

Last fact-checked 26 March 2021 | Report a factual error on this article

The UK’s most important vaper awareness campaign is less than a week away … and it’s up to each and every one of us to share the word. 

In this article, we’ll explain what VApril is and why it’s such an important campaign. We’ll also show you ways that you, as a vaper, can support this campaign and help your friends and family to finally leave smoking behind for good. 


What is VApril and why do we need it?

As most vapers know, e-cigarettes are a powerful stop-smoking tool that have helped millions of people in the UK to quit smoking for good footnote 1. There’s still a lot of misinformation out there about vaping, however. According to Public Health England (PHE), the number of people who think that vaping is less harmful than cigarettes has actually fallen in the past five years footnote 2

This is in spite of the fact that, based on all of the current research from UK medical and academic institutions, vaping is much much safer than smoking (at least 95% less harmful than smoking, according to PHE).

VApril is an annual public awareness campaign, organised by the UKVIA (The UK Vaping Industry Association), designed to get the word out about the benefits of vaping. It’s an incredibly important campaign that can help save some of the lives lost to smoking every year ... but only if we all get behind it

In the first full year of the Covid-19 pandemic, coronavirus claimed the lives of more than 120,000 people in the UK. By comparison, smoking kills almost 80,000 people in the UK every single year footnote 3. Smoking is — without a doubt — one of the most dangerous health risks our society faces, and we all have a responsibility to help each other break the habit, in the same way that we all have a responsibility to wear a mask and wash our hands. For us, this is what VApril is all about. We’re encouraging our customers to get involved however they can. 

What do you have to do for VApril?

Vapril is not like Stoptober or Dry January — you don’t have to ‘just vape for thirty days’ or anything like that. It’s more about finding ways to combat the UK public’s growing (and completely incorrect) belief that vaping is worse than smoking. The campaign is organised in two parts: ‘Speak Up’ and ‘Switch On’...

Speak Up for Vaping

If you’re someone who used e-cigarettes to successfully quit smoking, to take part in VApril all you have to do is share your experience. You can do this by sharing a #vapril message on social media, or you can take a few minutes to encourage any friends and family who are still smoking to at least give vaping a go. There are no ice buckets involved — you just need to speak up and share your experience. 

Switch On to Vaping

If you’re a smoker and you have never tried vaping before, then VApril is a good opportunity to just give vaping a go. You can start small, perhaps with a pod system or vape starter kit, and make an appointment with an NHS Stop Smoking Counsellor who can give you guidance on how to use vaping as a stop smoking tool. 

Does VApril Work?

Vaping gives people fresh hope that they can quit. It’s perfect for demoralised smokers, many of whom have had their confidence knocked by a few failed attempts to quit cold turkey or use gums & patches in the past. Vaping has helped millions of people to quit smoking, so any campaign that grabs the attention of smokers and gives them unbiased, straightforward guidance on how to quit will always get our full support. 

VApril works whenever someone speaks up for vaping. It’s a public awareness campaign, so it’s up to all of us, as one big vaping community, to make it work. If vaping is working for you, tell your friends. Encourage someone to look at the facts behind vaping. Show someone how vaping works and how it has helped you quit cigarettes. 

Facts to share on Social Media

The VApril campaign people have created lots of different graphics, perfect for sharing on facebook, instagram and twitter. Feel free to share any of these facts below on your own social media account. You can add the #vapingmatters and #vapril hashtags if you wish:




We are members of the UKVIA, so when we were invited to take part in VApril this year we were really excited to help. This is such an important cause and it’s something we all believe in here. 

If you have any stories that you would like us to share on our social media channels, please please get in touch.

Stay safe and happy vaping!

John Boughey


Links & Citations

Footnote 1:

“Stopping smoking is hard and many smokers are turning to e-cigarettes to help them in their attempts. In 2016 it was estimated that 2 million consumers in England had used these products and completely stopped smoking and a further 470,000 were using them as an aid to stop smoking.”

Footnote 2:

“Perceptions of harm from vaping among smokers are increasingly out of line with the evidence. The proportion who thought vaping was less harmful than cigarettes declined from 45% in 2014 to 34% in 2019. These misperceptions are particularly common among smokers who do not vape.”

Footnote 3:

According to the NHS, every year, smoking claims around 78,000 lives. In the first full year of the UK’s covid-19 emergency (1 March 2020 - 28 February 2021), coronavirus claimed 123,083 lives, according to the latest data (see links below):


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