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Best Vape Brands of 2023

Best Vape Brands of 2023

John Boughey |

Last fact-checked 29 December 2023 | Report a content error

With hundreds of vape brands to choose from, how do you choose which are the best ones? 

At Gourmet E-Liquid, we sell to customers all over the UK. Our customers often ask us what the best vape brand is. While we try not to take sides, we can at least tell you which brands have been the biggest sellers this year. 

In this article, we’ll reveal the biggest sellers, by volume, from 1 January  to 21 December 2023. Some vape brands on this list focus on e-liquid, while others only sell disposables. They all have one thing in common: they have earned their place through sales alone. Our UK-based customers have voted with their wallets, time and again. These brands have been bought more frequently than any others on our site. 


Top 10 Vaping Brands in the UK


ELF BAR logo

Leading the charge with its flagship Elf Bar 600 Disposable Vape, Elf’s range of single-use and rechargeable vapes dominated this year’s bestseller list. Available in a wide range of delicious flavours, ELF’s vape pods rely on the latest vaping technology to deliver a superior vape bar experience. They’re 2023’s number-one selling brand by far. 

Browse ELF Bars

2: SKE

SKE logo

High sales of the SKE Crystal Original Disposable Vape put SKE in the number 2 spot on this year’s bestseller list. SKE’s disposable vape is an incredible product, boasting 48 outstanding flavours and up to 600 puffs per device … but SKE can do so much more than this. We love their range of nic salts, which blend zingy berry and menthol flavours together on a powerful nicotine base. If you haven’t tried SKE’s Crystal Original Nic Salt E-Liquids yet, you’re in for a treat. 

Browse SKE vapes or SKE e-liquids

3: Furious Fish

Furious Fish logo

No other e-liquid manufacturer can match Furious Fish for its popularity. This UK-based vape brand produces 31 exceptional shortfill juices in either 100ml or 10ml bottles. They don’t limit themselves to one flavour category. Whether you’re looking for a strawberry milkshake flavour, a rich blackcurrant or an icy menthol that doesn’t mess around, Furious Fish have something truly special. Our customers love this brand, earning it a very respectable 3rd place on our top 10 list for 2023. 

Browse Furious Fish E-Liquid

4: Nic Nic

Nic Nic logo

Nic Nic is a brand that does one thing incredibly well: nicotine boosters. These boosters are available in 50VG, 70VG or 100VG ratios so that vapers get the exact cloud volume and flavour profile they  expect when mixing their own shortfill. Thanks to their new Nic Nic Ice Cool 70VG Nicotine Booster, there’s no compromise on intense menthol flavours, either. 

Browse Nic Nic nicotine boosters


SMOK logo

SMOK’s commitment to innovation and quality have kept it in the UK’s top 10 best-selling vape brands list for years. For box mod owners, SMOK offers versatile, capable vape tanks and a broad range of sub-ohm replacement coils. And vapers who just want a hassle-free, high-quality vaping experience will find SMOK’s pod systems hard to beat. The latest Smok Nord 5 boasts all-day battery life, fine mesh low-resistance coils and a new leak-proof coil design for mess-free vaping. 

Browse the SMOK collection

6: Donut King

Donut King logo

With almost 60 delicious vape juices to choose from, Donut King’s flavour library could have a bestseller list all of its own. Manufactured right here in the UK, Donut King’s staples (Vanilla Custard, Deep Fried Donut and Raspberry Coconut) are typically 80VG blends, but they don’t limit themselves to that one VG/PG ratio. If you haven’t already, make sure you try their Battenburg, Devon Fudge Cake and their limited-edition Creme De Menthe

Browse the Donut King collection

7: Nasty Juice

Nasty Juice logo

Nasty Juice is a Malaysian giant in the premium e-liquid world! For almost a decade, Nasty Juice have produced delightful flavours like Slow Blow, Fat Boy and ASAP Grape, available with or without nicotine. Nasty’s core range is popular with our UK customers, but we’re most excited about their latest innovation: Nasty Ballin’. The Nasty Ballin’ bottle design incorporates a ball bearing that rattles around the e-liquid as you shake it, giving you a thorough blend of shortfill and booster and a very satisfying sound as you shake. Right now there are three flavours to choose from (Passion Killa, Hippie Trail and Bloody Berry), but we think there’s potential for an expanded range in 2024 and beyond.

Browse Nasty Juice e-liquids

8: GeekVape

GeekVape logo

GeekVape’s larger box mods offer big, bold LCD screens and powerful chips so that vapers can fine-tune their Amps, Ohms and Volts mid-vape. As the brand name suggests, GeekVape really embraces the nerdier side of vaping, but  you don’t need to be a vaping expert to enjoy their products. The GeekVape brand also makes a single-use device — the Geek Bar Disposable Vape — and some outstanding pod systems like the Aegis Nano Pod.

Browse all GeekVape products

9: I VG

IVG logo

These guys are based in Preston, less than an hour’s drive from Gourmet E-Liquid HQ, so we’re delighted to be able to include them on this year’s bestseller list. I VG earned their place on the bestseller list with e-liquid flavours like Blueberg Burst and Summer Blaze, but we think their I VG 2400 disposable vape has the potential to push them much farther up the bestseller list next year. The 2400 is a disposable with 4 detachable pods, each pre-loaded with 2ml of e-liquid and a premium mesh coil. It’s a cross between a disposable and a pod system that UK vapers are falling in love with.

Browse IVG products

10: Elux 

Elux logo

Elux are the brand behind the very popular Firerose Nova 600 disposable vape, which comes in a range of 30 different flavours. They also have a range of potent nic salts — the Elux Legend Nic Salt range. Elux make it on to the top 10 list thanks to sales figures from the Firerose Nova 600, but they’re a brand with a lot of potential.  Their innovative nicotine-free disposable — the Elux Legend 3500 — is an interesting new addition to the UK market, and we can’t wait to see what comes next.

Browse all Elux products

That’s it for 2023! It has been a very interesting year in the vaping industry, and we’re delighted to see so many high-quality vape brands top the best-seller charts. We look forward to seeing what next year brings.

Stay safe and happy vaping!

John Boughey

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