E-Liquids & Vape Juice

What Is Vape Liquid?

E-liquid, also called vape liquid, vape juice or e-juice, is the liquid your vape turns into vapour. It's held in your tank or pod and soaks into the cotton in the coil. When the coil heats up, the e-liquid becomes vapour, which you inhale. Most e-liquids are made from vegetable glycerine (VG), propylene glycol (PG) and food-grade flavourings, with nicotine added if you choose it. In the UK, nicotine e-liquid is sold in bottles of up to 10ml, at a maximum strength of 20mg/ml.

Types of E-Liquid

Nic salts use a form of nicotine that gives a smoother hit at higher strengths, usually 10mg or 20mg. They suit compact pod kits and are popular with people who have recently switched from smoking. 10ml e-liquids are freebase, ready to vape, and typically 50/50, for starter kits and mouth-to-lung devices. Shortfills are larger, nicotine-free bottles, usually high-VG, with space to add nicotine shots. They suit sub ohm kits.

Choosing a Strength

The right strength depends on how much you currently smoke or vape, and on your device. As a general guide, higher strengths (10mg to 20mg nic salts, or 12mg to 18mg freebase) are often chosen by heavier smokers moving to vaping. Medium strengths (6mg to 12mg) suit moderate smokers and vapers. Lower strengths (0mg to 6mg) suit lighter users or people who have already reduced their nicotine. If you're unsure, start at a moderate strength and adjust. Our guide to choosing a vape liquid strength goes into more detail.

Matching E-Liquid to Your Device

Mouth-to-lung and pod kits work best with thinner 50/50 or nic salt e-liquids at lower power. Sub ohm kits and larger tanks are designed for thicker, high-VG e-liquids at higher power. E-liquid that's too thick for a small kit can cause weak flavour and dry hits, while a thin, high-nicotine e-liquid in a powerful sub ohm kit can feel harsh. Our beginner's guide to VG and PG explains why.

E-Liquid Flavours

Browse by flavour: fruit, menthol and ice, dessert, tobacco, sweets and candy and drink-inspired e-liquids. Use the filters to narrow by brand, strength, bottle size and VG/PG ratio.

Genuine E-Liquid, Delivered Fast

All of our e-liquids come from reputable manufacturers and official distributors. Every order ships with Royal Mail Tracked 24, free on orders over £20. Since 1 October 2026, the Vaping Products Duty applies to all vaping liquid. Some products are still sold from pre-duty stock until 31 March 2027, as our vape tax guide explains.