E-Liquids & Vape Juice

The right strength depends on how much you currently smoke or vape and the type of device you’re using:

• Higher strengths (10–20mg nic salts or 12–18mg freebase) – Often chosen by heavier smokers moving over to vaping who need a stronger, smoother hit in a compact device.
• Medium strengths (6–12mg) – A popular choice for moderate smokers or vapers who want a noticeable throat hit without it feeling too strong.
• Lower strengths (0–6mg) – Ideal for lighter smokers or vapers who have already reduced their nicotine and just want a gentle hit or no nicotine at all.

These are only general guidelines for adult smokers and vapers – if you’re unsure what’s best for you, it can help to start at a moderate strength and adjust up or down, or speak to a healthcare professional for personalised advice. E-liquids containing nicotine are for adults only and are not suitable for non-smokers.

• 50/50 e-liquids – A balanced blend of PG and VG, usually in 10ml bottles. They offer a good mix of flavour, throat hit and vapour and work best in starter kits, pod systems and mouth-to-lung devices.
• High VG e-liquids (e.g. 70VG) – Thicker liquids designed for sub ohm tanks and more powerful devices. They produce bigger clouds and a smoother inhale, and are usually sold as shortfills (larger bottles you add nic shots to).
• Nicotine salts (nic salts) – Specially formulated to deliver nicotine in a smoother, faster way at higher strengths (typically 10mg or 20mg) without a harsh throat hit. Perfect for compact pod kits and recent ex-smokers who need a satisfying nicotine level.

If you’re using a smaller starter kit or pod system, 50/50 or nic salts are usually the best choice. For larger sub ohm kits, go for high VG shortfills.

Not quite. Different devices are designed for different types of e-liquid:

• Mouth-to-lung and pod kits – Generally work best with thinner 50/50 or nic salt e-liquids in lower wattage.
• Sub ohm kits and larger tanks – Designed for thicker high VG e-liquids (usually 70VG and above) at higher wattage.

Using an e-liquid that’s too thick in a small kit can cause weak flavour and wicking issues, while using a thin high-nicotine e-liquid in a powerful sub ohm device can feel too harsh. If you’re unsure, check your device manual or get in touch with us and we’ll be happy to point you in the right direction.

It varies from person to person, but as a rough guide:

• A 10ml bottle can last anywhere from 1 to 3 days for an average vaper, depending on how frequently you vape and the power of your device.
• Larger shortfill bottles (50ml, 100ml, 200ml, 500ml) are designed to last longer and offer better value if you’ve found flavours you love.

Heavier vapers using high-wattage sub ohm kits will go through more e-liquid than lighter users on low-wattage pod systems.

We offer superfast UK delivery on all orders, with Free Royal Mail Tracked 24 on orders over £20. Orders under £20 can still be sent via Royal Mail Tracked 24 at a low cost, and all orders are packed securely to protect your e-liquids in transit. Full delivery options and timeframes are shown at checkout.