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IVG Vape Juice & E-Liquid

IVG is one of the UK's most awarded vape brands, with over 50 international awards and three consecutive Best UK E-Liquid Brand titles. At Gourmet E-Liquid, we stock a wide selection of IVG vape juice across their core e-liquid ranges, including IVG 50/50 freebase e-liquids, IVG nic salts, and IVG shortfills.

Whether you're after bold fruit blends, icy menthols, classic tobacco, or nostalgic sweet shop flavours, you'll find an IVG e-liquid to suit your setup. All IVG e-liquids are manufactured in the UK, independently lab-tested, and fully TPD compliant.
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About IVG E-Liquid

IVG, which is short for "I Vape Great", was founded in Preston, Lancashire in 2016 and has grown into one of the world's most recognised vape juice brands, now selling across more than 100 countries. The brand operates from ISO 9001:2015 certified facilities and every IVG e-liquid undergoes independent third-party laboratory testing before reaching shelves. That commitment to quality helped IVG win the Best UK E-Liquid Brand award three years running (2019, 2021, 2022) and the Innovation of the Decade award in 2025.

IVG E-Liquid Ranges

IVG produces e-liquid in several formats to suit different devices and vaping styles:

IVG 50/50 E-Liquids come in 10ml bottles with a balanced 50/50 VG/PG ratio. Available in 3mg, 6mg, and 12mg freebase nicotine strengths, they're designed for mouth-to-lung vape kits, starter kits, and vape pens. The 50/50 range covers flavour profiles across fruit, menthol, dessert, candy, tobacco, and beverage categories, from Spearmint Millions and Purple Slush to Jam Roly Poly and Blueberg Burst.

IVG Nic Salts are 10ml bottles using nicotine salt e-liquid in 10mg and 20mg strengths. The 50/50 VG/PG blend delivers a smoother throat hit than freebase at equivalent strengths, making them ideal for low-powered MTL pod kits. IVG's nic salt lineup includes their core range, the IVG Intense collection (enhanced flavour intensity with a smoother draw), and the IVG Bar Favourites range, which recreates popular disposable vape flavours in bottled form.

IVG Shortfills are available in 50ml and 100ml bottles with a 70/30 VG/PG ratio, designed for sub-ohm tanks and higher-powered kits. Shortfills contain 0mg nicotine with space in the bottle to add your own nicotine shots - one shot for a 50ml bottle (approximately 3mg) or two for a 100ml bottle (approximately 3mg). Popular shortfill flavours include Bubblegum Millions, Summer Blaze, and Rainbow Blast.

Which IVG E-Liquid Is Right for You?

The best IVG e-liquid depends on your device and how you vape. If you use a pod kit, starter kit, or vape pen, the IVG 50/50 range or IVG nic salts will work well, both use a 50/50 VG/PG ratio suited to mouth-to-lung coils. Choose nic salts if you want a stronger nicotine hit with less throat harshness, or freebase 50/50 if you prefer a more noticeable throat hit at lower strengths.

For sub-ohm tanks and direct-lung kits running above 30 watts, IVG shortfills are the better option. The 70/30 VG/PG ratio produces thicker vapour and richer cloud production, and you can customise your nicotine strength by adding shots.

If you've previously used IVG disposable vapes like the IVG 2400 and want the same flavours in a refillable format, the IVG Bar Favourites nic salt range is designed to replicate those flavour profiles in bottled e-liquid form.

Why Buy IVG E-Liquid from Gourmet E-Liquid?

We're an authorised IVG stockist carrying genuine, UK-manufactured IVG vape juice. All orders over £20 qualify for free Royal Mail Tracked 24 delivery, and we dispatch same-day on orders placed before 4pm Monday to Friday. Browse the full IVG e-liquid range below, or explore our wider e-liquid collection for more brands and flavours.

Frequently Asked Questions

Is IVG vape juice any good?

IVG is widely regarded as one of the best e-liquid brands in the UK. The brand has won over 50 international awards, including Best UK E-Liquid Brand three times at the Ecigclick awards. All IVG e-liquids are manufactured in the UK at ISO 9001 certified facilities and go through independent lab testing. The brand is known for strong, consistent flavour across their nic salt, 50/50, and shortfill ranges, with popular flavours including Spearmint Millions, Blue Raspberry Ice, Frozen Cherries, and Bubblegum Millions.

What nicotine strengths do IVG e-liquids come in?

IVG e-liquids are available in several nicotine strengths depending on the format. The IVG 50/50 freebase range comes in 3mg, 6mg, and 12mg. IVG nic salts are available in 10mg and 20mg. IVG shortfills contain 0mg nicotine and come with space in the bottle to add nicotine shots, giving you approximately 3mg after mixing. The 20mg nic salt option provides the strongest nicotine hit with a smooth delivery, while the 3mg freebase and shortfill options suit vapers who prefer lighter nicotine intake.

What is the difference between IVG nic salts and IVG 50/50 e-liquid?

Both are 10ml bottles with a 50/50 VG/PG ratio designed for MTL vaping, but they use different types of nicotine. IVG nic salts use nicotine salt, which absorbs faster into the bloodstream and feels smoother on the throat, even at higher strengths like 20mg. IVG 50/50 e-liquids use freebase nicotine, which produces a more noticeable throat hit but is only available in lower strengths (3mg to 12mg). If you want a quick, satisfying nicotine hit similar to a cigarette, nic salts are generally the better choice. If you prefer a lighter, more gradual nicotine experience, the freebase 50/50 range works well.

Can I use IVG e-liquid in any vape?

IVG e-liquids with a 50/50 VG/PG ratio, including the 50/50 freebase range and all nic salts — work best in low-powered MTL devices such as pod kits, vape pens, and starter kits with coil resistances above 1.0 ohm. IVG shortfills with a 70/30 VG/PG ratio are designed for sub-ohm tanks and higher-powered kits running above 30 watts. Using the wrong ratio in your device can cause flooding, poor wicking, or a harsh vape, so matching the VG/PG blend to your coil and device type is important.

Are IVG e-liquids TPD compliant?

Yes. All IVG e-liquids sold in the UK are fully TPD compliant. Nicotine-containing e-liquids are sold in 10ml bottles with a maximum nicotine strength of 20mg, as required under UK Tobacco Products Directive regulations. IVG shortfills are sold as 0mg products with nicotine shots added separately, which is also fully compliant. IVG operates from ISO 9001:2015 certified facilities in the UK and all products undergo independent third-party lab testing.

What does IVG stand for?

IVG stands for 'I Vape Great.' The brand was founded in Preston, Lancashire in 2016 and has since expanded to over 100 countries worldwide. IVG is now stocked in major UK retailers including Tesco, Sainsbury's, Morrisons, WHSmith, Co-op, and Asda Express, alongside specialist vape shops and online retailers like Gourmet E-Liquid.

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