Loaded E-Liquid

Loaded E Liquid is manufactured in Orange County, California by Ruthless Vapour, who are known for creating some of the best flavours and brands in the industry.

Loaded is no different, utilising expert mixologists that are hell bent on creating American favourites in E Liquid form and then putting them through a rigorous testing phase with their team of flavour connoisseurs.

Loaded E-Liquid are most known for their classic, delicious liquids in the form of Glazed Donuts and Smores, offering rich and warm dessert flavours that are truly like the real thing!

Recently, the range has expanded and is now ever evolving, adding brand new dessert e liquids on a regular basis and even creating spin off range with Overloaded - a range of custard based vapes.

Each bottle in this range comes in 100ml shortfill bottles, features 70% VG ratio, making them perfect for sub ohm use and contains 0mg nicotine, meaning you must add nicotine shots in order to reach your desired nicotine strength.

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An exquisite dessert creation by Loaded, Apple Fritter blends rich, caramelised apples, fried dough and a cinnamon dust to round out this exceptional dessert e liquid.
  • 100ml Shortfill Bottle
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for Sub Ohm use
  • Comes in a glass dripper style bottle
  • Features Apple & Fried Dough & Cinnamon notes
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Chocolate Glazed by Loaded eLiquid consists of a donut base, that has a slight filling of cream and has been dunked in a sweet chocolate glaze. The perfect treat without the calories!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Chocolate, Cream & Donut notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Inspired by crispy Belgian style cookies, Cookie Butter by Loaded e Juice has taken cookies as its base flavour, blending freshly baked cookies into a spread. Not only that, but this has been infused with spicy cinnamon to help balance the sweetness. This e liquid is pure doughy goodness without the added calories!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Cookie & Cinnamon notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Cran-Apple is a classic e liquid in the Loaded line of e liquids by Ruthless. Taking sweet apples and combining them with tart cranberries, Loaded have create a smooth vape that is perfectly balanced. It has quickly become a fan favourite and is simple delicious!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Apple & Cranberry notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Cran Apple Iced by Loaded takes the original Cran Apple recipe and infuses it with a cooling layer of menthol for an enhanced version of this classic flavour. This menthol is an undertone to the tart cranberries and crisp apples that feature throughout.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Cranberry, Apple & Menthol notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Upon first inhale, you will swear that you have just taken a bite out of a fluffy, freshly baked donut. First comes the warm dough, quickly followed by a sticky vanilla sugar glaze that will satisfy your sweet tooth in the best way imaginable. On the exhale, you'll get just a hint of cinnamon that completes this delicious donut vape perfectly.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for Sub Ohm use
  • Comes in a glass dripper style bottle
  • Features Donut, Vanilla & Cinnamon notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Lemon Bar by Loaded is inspired by the French dessert, Tarte au Citron. Featuring a crispy pastry base that has been filled to the brim with a lemon cream filling and light dusted with confectioners sugar to add a sweet element to this tangy pastry e liquid.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Pastry, Lemon & Cream notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Melon Milkshake by Loaded is a dessert style flavour that is more complex than it initially sounds. Taking a milkshake base, that features a rich creamy base, this has then been infused with fresh melon - the twist is a drizzling of aromatic and floral honey for a sweetened edge.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Melon, Honey & Cream notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Pink Cotton Candy by Loaded eLiquid is a US made e liquid that will transport your mind straight back into a carnival with a rendition of a classic Cotton Candy flavour. Starting with a light and airy Cotton Candy base, Loaded have then infused this with a medley of berries for a sweet & tart addition to the candy base. This creates a fruity cotton candy blend that only Loaded could pull off!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Cotton Candy & Berry notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Raspberry Eclair by Loaded eLiquid is a dessert style e liquid that will keep you coming back for more! Featuring a pastry eclair base, this has been filled with a raspberry infused cream and topped with a sweet raspberry icing, creating a delicious pastry flavour!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Pastry, Cream & Raspberry notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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S'mores are a popular campfire snack in the US. Loaded have taken this flavour profile and created a fantastic dessert e liquid out of it - combining Graham Crackers, Chocolate and Marshmallows so you can enjoy this campfire treat all day (and all year!) long.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Cracker, Chocolate & Marshmallow notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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An indulgent flavour that features a freshly baked, glazed donut that has been filled to the brim with sweet strawberry jam (or Jelly, if you're in the US!) On the inhale you'll notice the sugary glazed donut that is quickly followed by the sweet strawberry jam on the exhale creating a delicious, smooth vape.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Donut, Strawberry & Jam notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Overloaded by Loaded E Juice

Overloaded is a dessert range of e liquids, manufactured by Loaded E-Juice.

Loaded fans have been asking for a while, where are the damn custard flavours? Well, Loaded have finally delivered.

In this range, there are three unique dessert flavours that aim to tantalise your taste buds and send them into overload with pure flavour.

The range launched with three flavours: Banana Custard, Blueberry Custard and Vanilla Custard.

Each flavour in this range comes in 100ml shortfill bottles, feature a VG ratio of 70%, making them perfect for sub ohm use and contain 0mg nicotine, meaning you must add nicotine shots in order to reach your desired nicotine strength.

Vanilla Custard by Overloaded is manufactured by Ruthless. They're well known for creating excellent flavour profiles and this e liquid is no different! Starting with a smooth, creamy custard base, Overloaded then adds a generous helping of fresh vanilla bean that has infused into the custard base. A simple flavour profile that has been executed with perfection.
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Vanilla & Custard notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
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Blueberry Custard by Overloaded eJuice takes a creamy vanilla custard as its base and adds a generous helping of freshly picked blueberries for an earthy, fruity twist to this classic custard flavour!
  • 100ml Shortfill Bottles
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for sub ohm use
  • Comes in a chubby gorilla style bottle
  • Features Blueberry & Custard notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Loaded have created a new dessert range with Overloaded that focuses on Custard flavours. Banana Custard features a rich and creamy vanilla custard that has been infused with fresh bananas.
  • 100ml Shortfill Bottle
  • 0mg Nicotine Strength
  • 70VG Ratio making it perfect for Sub Ohm use
  • Comes in a Chubby Gorilla style bottle
  • Features Banana & Custard notes throughout
  • Made in the USA
  • Not for use by persons under the age of 18
From £15.99
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Loaded Nicsalt

Loaded Nicsalt takes popular flavours from the Loaded E-Liquid range and combines them with nicotine salts, making them a perfect choice for use with low wattage and pod devices.

These dessert style e liquids now also provide you with a smoother throat hit and a more noticeable nicotine hit, whilst having a longer shelf life.

You'll find all the most popular flavours from the Loaded range, including Glazed Donut, Smores, Cookie Butter and many more.

Each flavour comes in 10ml TPD compliant bottles and feature 10mg or 20mg nicotine strengths. We also have multi-buy deals available, meaning the more you buy, the more you save!

Glazed Donut by Loaded Nicsalt is one of the most popular flavours from the original Loaded range. Featuring a fluffy, freshly baked donut as its base, it has then been glazed with a sticky icing and topped with a slight sprinkling of cinnamon. This e liquid is now infused with nicotine salts, making it perfect for low wattage and pod devices!
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Donut & Cinnamon notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Cookie Butter by Loaded Nic Salt has taken the original Cookie Butter flavour and infused it with nicotine salts. This e liquid takes freshly baked cookies and blends them up into a delicious spread and adds a sprinkling of cinnamon to add a little spice that compliments the sweetness perfectly.
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Cookie & Cinnamon notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Chocolate Glazed by Loaded Nicsalt has been brought over from their original line of liquids and has been infused with Nicotine Salts. This e liquid features a cream filled donut that has been dipped in a sweet chocolate glaze. Now you can enjoy donuts all day long, without all those extra calories!
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Donut, Chocolate & Cream notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Cotton Candy Pink by Loaded Nic Salt brings you popular Loaded flavours in nic salt form. Cotton Candy Pink takes a sweet cotton candy flavour as its base and infuses it with a fruity strawberry syrup for an excellent fruit candy vape!
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Cotton Candy & Strawberry notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Smores by Loaded Nicsalt has taken the extremely popular blend from the base Loaded range and infused it with nicotine salts, making it perfect for use with low wattage and pod devices. This e liquid features a graham cracker base, that is then stuffed with gooey marshmallow and melted chocolate.
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Biscuit, Marshmallow & Chocolate notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Strawberry Jelly Donut by Loaded Nicsalt is a donut style vape that you can now enjoy all day without the extra calories! This flavour has been infused with nicotine salts, making it perfect for use with low wattage and pod devices. It takes a freshly fried donut base and stuffs it full of sticky-sweet strawberry jelly and rolls it in sugar.
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Strawberry & Donut notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Raspberry Eclair by Loaded Nicsalt takes the popular flavour from the original range of e liquids and infuses it with nicotine salts, making it perfect for use with low wattage and pod devices. This flavour features a pastry base that has been filled with a raspberry infused cream and topped with a raspberry icing.
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Pastry, Cream & Raspberry notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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Cran Apple Juice by Loaded Nicsalt has brought over an incredibly popular flavour and infused it with Nicotine salts. This e liquid takes tart cranberries and crisp apples and combines them together for a delicious e liquid.
  • 10ml, 3 x 10ml & 5 x 10ml available
  • Fully TPD compliant
  • Child proof cap
  • Tamper evident
  • Available in 10mg & 20mg Nicotine Strengths
  • Blended with Nicotine Salts for a smoother throat hit and a more noticeable nicotine hit.
  • Features Cranberry & Apple notes.
  • Made in the USA
  • Not for use by persons under the age of 18
From £4.49
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